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Inalsa to boost sales in Geyser category with its widest range of storage and instant water heaters

Leveraging the growing demand for water heaters in the upcoming season, Inalsa Home Appliances aims to tap the market with its widest range of innovative, stylish and energy efficient Geysers. Available in 5 new models, this stylish yet energy efficient range of water heaters is priced between Rs 11,195/- to 14,095/- to address the booming demand of Indian consumers. The company has plans to put selective models on popular e-commerce portals like Amazon, Snapdeal etc and aims at 25% of sales from the online portals.

 

In the fast changing world of instant solutions, consumers are looking for stylish, cost effective and innovative products. Inalsa’s advance range of water heaters is equipped with features which are built to provide energy efficiency, design and comfort beyond imagination. Taking innovation to ultimate utility level and to ensure instant water heating, Inalsa has launched new glass line models like PSG 10 GL 16/ 15 GL 16/ 25 GL 16 equipped with unique features like magnesium anode rod for hard water problems, energy efficient PUF installation, multi functional safety valve along with elegant design and stylish looks.

 

Introducing the new range of water heaters, Mr. Pankaj Gupta, Head Marketing, Inalsa Home Appliances said, “We have revolutionized the small home appliance market in India through our innumerable innovative products in the past. We are proud to offer the widest range of water heaters with aesthetic designs and exceptional functionalities to match up the changing requirements of traditional and modern homes.”

“Our brand strength lies in innovation, consumer understanding and strong distribution network. Apart from traditional distributor dealer network, recently we have ensured a wide presence on the ecommerce platforms. We are planning to sell more than 5,000 Geysers through online portals and extend our retail network to more than 2000 by 2017” he further added.

The company has also launched other range of storage and water heaters like PSG 15 GLN/25 GLN, PSG 10/15/25 N, MSG 10/15/25/35/50 with next gen heating technology, energy efficient insulation and stunning designs. With such kind of advance technology and new features, the company is not only aiming at bringing comfort and style statement to the lives of its consumers but also intent to bring safety and energy efficient features too as critical element of the product offerings.